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Twitter to Roll Out ‘Official’ Label for Some Verified Accounts Alongside Paid $8 Verification Check Mark

Elon Musk’s social media platform Twitter will introduce an “Official” label for choose verified accounts together with main media retailers and governments when it launches its new $8 premium subscription product, its early stage merchandise govt Esther Crawford stated on Tuesday.

Crawford additionally confirmed that the revamped Twitter Blue subscription product, which is able to enable paid customers to hold blue examine marks on their accounts, won’t really confirm customers’ identities.

The dearth of ID verification is prone to elevate issues about the potential of individuals impersonating public figures.

Already, such issues have triggered Twitter to carry off on launching the brand new model of Twitter Blue till after the US midterm elections on Tuesday, tweeted Yoel Roth, Twitter’s head of security and integrity.

Faux accounts for presidency officers are a recurring concern for Twitter globally, in keeping with sources accustomed to the matter and researchers.

Not all Twitter accounts that have been beforehand verified with a blue examine mark will get the “Official” label and the label shouldn’t be obtainable for buy, Crawford stated.

Accounts that can obtain the official label embody governments, industrial firms, enterprise companions, main media retailers, publishers and another public figures, she tweeted.

The introduction of a brand new label alongside the prevailing examine marks “creates a complicated system” the place some, however not all, beforehand verified accounts will probably be deemed official, stated Jason Goldman, a former Twitter board member who served as head of product in its early years.

“It is a full mess,” he stated.

The official label comes after an inside push by Twitter coverage executives, who had sturdy issues about authorities officers all over the world being unlikely and unwilling to pay for verified examine marks, one supply with information of the matter informed Reuters.

Twitter, which has misplaced many members of its communication crew, didn’t reply to a request for additional remark.

Crawford added on Tuesday that Twitter will “proceed to experiment with methods to distinguish between account sorts.”

© Thomson Reuters 2022

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