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Stellantis Pauses Paid Advertisements on Twitter After Elon Musk Takeover

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Stellantis stated on Monday it’s pausing all paid promoting posts on Twitter because it waits to see what the platform will seem like beneath the management of its new proprietor Elon Musk. “We’re pausing paid promoting posts till we’ve a clearer understanding of the way forward for the platform beneath its new management,” the automaker stated of Twitter in a press release to Reuters. Stellantis was created from the merger of Fiat Chrysler and Peugeot maker PSA.

Musk has stated Twitter has suffered a “huge” income drop since he took over 10 days in the past.

Twitter didn’t instantly reply to a request for remark.

Stellantis joins quite a lot of main corporations which have halted promoting on Twitter, together with United Airways, General Mills, luxurious automaker Audi of America, and General Motors.

Gilead Sciences Inc stated earlier on Monday the corporate and its unit Kite had been within the “technique of pausing promoting” on Twitter.

Final week, Volkswagen said it had requested its manufacturers to pause paid promoting on Twitter till additional discover within the wake of Elon Musk’s takeover of the social media platform. “We’re carefully monitoring the state of affairs and can resolve about subsequent steps relying on its evolvement,” Europe’s prime carmaker had introduced in a press release.

The feedback by Volkswagen group, which covers the VW, Seat, Cupra, Audi, Lamborghini, Bentley, Ducati and Porsche manufacturers, echoes comparable remarks from different companies, together with GM and Common Mills.

Earlier this month, Musk tweeted that the corporate will type a content material moderation council “with broadly various viewpoints.” Musk stated no main content material choices or account reinstatements will occur earlier than the council convenes.

The self-described “free speech absolutist” stated in Could he would reverse Twitter’s ban on former US President Donald Trump, who was faraway from the microblogging website in January final yr over the danger of additional incitement of violence after the storming of the US Capitol.

© Thomson Reuters 2022

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