Setting foot into the finance industry as an advertiser is tough. You’ve got ads selling interest-free loans for your child’s education, financing options for car leases, payday loan ads, and literally everything else. It gets confusing and tiring, and soon, you find yourself giving up on advertising.
But it doesn’t have to be that way. All you need is a finance advertising network that works for your business and ensures that your ads find the spotlight just like any other.
From the surface, a popular ad network with good reach might sound right, but that’s not always the case. It’s way more complex. What if the ad network doesn’t have the audience you’re aiming for? What if competition with that ad network is too high? You need to find a network that fits both your budget and needs.
And how do you get there? We’re here to help you out with it.
What is a Finance Advertising Network?
A finance advertising network connects financial service advertisers with finance publishers. This way, the advertisers can reach their desired audience through traffic coming from the publisher’s website. In turn, publishers get to monetize their traffic and make money.
Suppose you want to publish an ad for car loans. You can try to rank them on the SERP (search engine results page) or on a publisher’s website. This publisher’s blog should be relevant to the ad you want to publish. It can range from ‘How to Choose the Perfect Car Loan’ to ‘Things to Plan Before Getting a New Car.’
Ad networks can significantly help you overcome the hassle of finding publishers for your ad yourself.
Secrets to Finding Success in the Finance Advertising Network
The biggest mistake you can make in your financial advertising is choosing the wrong ad network for your financial advertisement. All the effort and money you put into it will yield no results.
The secret to finding success will depend on making relevant comparisons based on three major factors-
Let’s get into them in a bit more detail.
1) Research
Finding success in choosing the most suitable finance advertising network begins with research. There’s a lot to consider with the ad networks and your own requirements. Researching into these can form a rough sketch of what you’re looking for and where you might find it. Here are a few things to keep in mind during your research-
Reach Within Your Target Audience
The first thing to look into an ad network you’re thinking of joining is the reach or the size of the network. An advertising network with no exposure or relevance to the financing industry will get you nowhere. Figure out all the audiences you want to target your ad to and check if you can reach them through this ad network.
Always avoid registering with ad networks that do not have enough available inventory or publisher’s websites where you can display your ads. An evergrowing ad network will always meet with new traffic and get you unique visitors.
Ad Formats You Wish to Create
There are two things for you to consider here-
a) The ad formats prevailing in the finance industry that you would like to replicate. This can be-
- Text ads
- Banner ads
- Native ads
- Popunder ads
- In-Page Push ads
- Video ads
This also depends on your ability to create ads that will attract attention. If you want to keep it simple, text ads or native ads will work. If you want to tell a story through visuals, banner and video ads are the ones.
b) Check if the finance advertising network offers the ad format you want to create. The more ad formats an ad network offers, the better it will be in the long run when you want to change things up.
Ad networks like 7Search PPC offer all six ad formats, which are free to change at any time, as per your requirements.
Decent Quality of Traffic
When looking for a finance advertising networking, ask yourself these questions to analyze the quality of traffic-
- Does this ad network bring in high-converting traffic from the finance sector?
- Does the ad network bring in any unique visitors?
- Do they have sufficient premium inventory for the finance segment?
An ad network might have adequate inventory, but it might be filled with uninterested audiences. For example, websites with poor structure and landing pages don’t get many conversions. Visitors simply click away or scroll past them.
Transparency in Reporting
Investing your funds in something makes you expect complete transparency. Metrics such as quality scores, impressions, CTR (click-through rate), and conversion rates are extremely important when you advertise financial services. You would want to know accurate insights into what seems to be working for your campaign in order to optimize further.
Look for ad networks with a robust analytics system that provides detailed and transparent data on all your KPIs. You should be able to filter out your data according to your needs and have access to past performances.
Ease in User Experience
Always look at the quality of the UI and UX of the ad network before you decide on anything. It’s best to check if your hand is compatible with its design and working.
You can test the waters by obtaining a demo account or a trial period. Check whether the platform is easy to navigate, the effectiveness of the payment system, any significant lags, and if it can work out all your requirements. Financial institution advertising often requires last-minute changes, and a good ad network should always be agile enough to provide that.
Ad Assistance and Support
If you ever get stuck with the dashboard or encounter payment and publishing issues, who’s going to help with that? There’s a lot to consider.
While many ad networks are self-serve platforms, they do need to set up a support team with proper knowledge of the ad network and advertising in general. Ask yourself some questions-
- What is the response time of the support team and how fast do they solve queries?
- Do they have enough knowledge of everything you’re looking for?
- Is their behavior and working style up to your mark?
- Are they available 24/7?
The need for proper assistance in ad networks is extremely important and should never be overlooked. A finance advertising network like 7Search PPC offers a robust 24/7 support system for your comfort and convenience.
2) Goals
Next up, what do you dream of achieving with your ad campaigns? And are your dreams and goals compatible with the ad network’s services?
You’ll need to analyze if your campaign objectives and targeting options can be met with the services the ad network has to offer.
Campaign Objectives
The goals you have for your business translate to objectives for your financial advertisement campaigns. It’s necessary to check if the ad networks provide options that can help you achieve your campaign’s objective. Let’s look at the most common ones-
Brand Awareness- If you’re a new business in town or looking to boost your brand’s visibility, this objective is for you. Display ads like images and videos work best in helping you increase impressions, reach, and frequency.
Drive Website Traffic- If your objective is to lead people to your website, you can make use of banner ads with suitable ad extensions to make it engaging.
Generate Leads- As an advertiser, one of the main objectives is to generate leads through lead form sign-ups. For this, you will require lead form extensions that can easily collect and export information.
Make Sales- Your campaign’s ultimate objective should always be to make sales and, in turn, generate revenue. This will require highly optimized ads equipped with proper ad extensions and links, targeted to your leads.
Targeting Options
A finance advertising network should have access to audiences interested in the financing services you offer. You’ll need to determine the audience you want to target and the available options that ad networks provide. Consider defining your target audience first.
Think of their age, which is usually assumed to be over 18. But if you want to advertise services like insurance, you might want to target a specific age group. Some financing services, such as loans, can be specific to a certain gender. You will also want to think of other demographics like their income level, family size, and education level. Their geographical location and psychographic characteristics, such as online behavior, will also play a big role.
Once you have analyzed your campaign objective and target audience needs, you’ll need to check if the inventory available with the ad network is adequate to fulfill them.
3) Budget
Your budget is the dealbreaker. Would you be willing to sign up for an ad network that charges an extremely high registration fee?
A good finance advertising network should be flexible and offer pricing models that easily fit your budget. Different campaign objectives may also require different pricing options.
CPC or Cost-Per-Click price model charges an advertiser only when their ad gets clicked on. It works best when your objective is to drive website traffic.
CPA or Cost-Per-Action price model charges for every pre-specified action taken by users who come across the ad. It can be used when you want your audience to make a purchase or fill out a lead form.
CPM or Cost-Per-Mille price model charges for every 1000 impressions of your ad. It’s popular among advertisers who want to build brand awareness and promote their business.
The ad network should also enable you to set daily or monthly limits to avoid any overspending. With 7Search PPC, you can register your financing business with as low as $100.
Conclusion
Now that we’ve talked about all the secrets that lead you to success in finding the perfect finance advertising network, the decision is up to you. Compare all the elements that matter to you and bring down your list from ten to one. At the end of the day, an ad network that fills all your requirements, helps you reach your goals, and falls within your budget should be the one you choose.
There’s no shortage of ad networks, and you can pick from numerous options out there. Always look at their portfolio for other successful financial advertising examples to gauge their effectiveness.
Frequently Asked Questions (FAQs)
Who can benefit from using a finance advertising network?
Ans: Financial institutions, insurance companies, crypto businesses, investment firms, and other financial service businesses can benefit from finance advertising networks.
How will finance advertising networks help my business?
Ans: A finance advertising network can connect you with website publishers in the finance sector and help you reach a relevant audience.
Why is it necessary to choose the best ad network?
Ans: It’s necessary to choose the best finance advertising network to ensure that your ad campaigns reach the right people and generate the desired results.
What ad formats can I publish with ad networks?
Ans: With a good ad network, you can publish text ads, native ads, banner ads, video ads, in-page push ads, and popunder ads.
Which is the best finance advertising network?
Ans: 7Search PPC is the best advertising network out there, with access to a large relevant audience, pricing models, various ad formats, and detailed analytics of your campaigns.
More References
Why Is Your Average CPC So High and how to fix it?
What Is The Best CPC Ad Network?
The Anatomy Of An Irresistible Display Ads
Retargeting Ads: Reach your Target Audience With PPC Ad campaign
