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Oreo Maker Mondelez Pulls Twitter Ads, Says Hate Speech Increased ‘Significantly’ After Elon Musk Takeover

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Oreo maker Mondelez has pulled its advertisements off Twitter after Tesla Inc boss Elon Musk acquired the social media web site, CEO Dirk Van de Put mentioned in a Reuters Newsmaker interview on Tuesday. “What we have seen lately for the reason that change on Twitter has been introduced, is the quantity of hate speech improve considerably,” Van de Put mentioned. “We felt there’s a danger our promoting would seem subsequent to the flawed messages.

“As a consequence, we’ve determined to take a pause and a break till that danger is as little as potential,” he mentioned.

Twitter final week laid off half its workforce as advertisers pulled spending amid issues about content material moderation. Mondelez joins quite a few main firms which have halted promoting on Twitter, together with United Airlines, General Mills, luxurious automaker Audi of America, and General Motors.

Gilead Sciences mentioned earlier on Monday the corporate and its unit Kite had been within the “means of pausing promoting” on Twitter.

Final week, Volkswagen said it had requested its manufacturers to pause paid promoting on Twitter till additional discover within the wake of Elon Musk’s takeover of the social media platform. “We’re intently monitoring the scenario and can resolve about subsequent steps relying on its evolvement,” Europe’s high carmaker had introduced in an announcement.

The agency, which has misplaced many members of its communications group, didn’t instantly reply to a request for remark.

Van de Put added that Mondelez, which makes Cadbury and Milka sweets, is anticipating a powerful vacation season. The patron in Europe, Mondelez’s largest market, is at present what worries him most, he added.

Final month, Musk tweeted that the corporate will type a content material moderation council “with broadly various viewpoints.” Musk mentioned no main content material choices or account reinstatements will occur earlier than the council convenes.

The self-described “free speech absolutist” mentioned in Might he would reverse Twitter’s ban on former US President Donald Trump, who was faraway from the microblogging web site in January final 12 months over the chance of additional incitement of violence after the storming of the US Capitol.

© Thomson Reuters 2022

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