Published on: Sept 03, 2025 06:18 pm IST
iPhone 17 price: JPMorgan’s forecast suggests that Apple’s iPhone 17 series pricing will remain largely unchanged from last year.
iPhone 17 launch: With Apple’s September 9 ‘Awe Dropping’ event just days away, fresh reports have surfaced about the iPhone 17 series pricing. According to a research note from investment bank JPMorgan, Apple is unlikely to introduce significant price hikes for its 2025 lineup, keeping the range largely in line with last year’s iPhone 16 models.
The iPhone 17 series is expected to include four variants: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Pricing projections are as follows:
iPhone 17: $799
iPhone 17 Air: $899–949
iPhone 17 Pro: $1,099
iPhone 17 Pro Max: $1,199
Of these, the iPhone 17 Pro is the only model tipped to see a price increase. However, analysts point out that the higher tag is linked to Apple shifting its base configuration to 256GB storage, compared to the 128GB starting point of the iPhone 16 Pro launched at $999 last year.
The iPhone 17 Air, expected to replace the Plus model, remains the biggest unknown. Its slim form factor could justify a $50 premium, though some reports suggest Apple may keep the same $899 entry price.
If these estimates hold true, Apple’s strategy for the iPhone 17 series would be to keep prices stable while using design changes and storage upgrades to differentiate the models. This approach could help sustain strong demand in an increasingly competitive smartphone market.
