Apple is gearing up for its highly anticipated Awe-Dropping Event on September 9, 2025, at 10 a.m. PDT, where the company is expected to unveil the iPhone 17 lineup, new Apple Watches, and AirPods Pro 3. The event will be streamed live through Apple.com, the Apple TV app, and Apple’s official YouTube channel. It is expected to last about one to two hours.
Apple Event start times around the world
U.S.: 10 a.m. (PDT)11 a.m. (MDT); noon (CDT); 1 p.m. (EDT)
Canada: 10 a.m. (PDT); 11 a.m. (MDT); noon (CDT); 1 p.m. (EDT); 2 p.m. (ADT)
U.K.: 6 p.m. (BST)
Europe: 7 p.m. (CEST)
India: 10:30 p.m. (IST)
Singapore & China: Sept 10 at 1 a.m. (CST)
Japan: Sept 10 at 2 a.m. (JST)
Australia: Sept 10 at 1 a.m. (AWST); 2:30 a.m. (ACST); 3 a.m. (AEST)
New Zealand: Sept 10 at 5 a.m. (NZST)
What to expect at the event
At the Awe-Inspiring Event, Apple will introduce four new iPhone models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air, according to bloomberg.com. In addition to a 6.3-inch 120Hz display, iPhone 17, which starts around $800, will have a 24MP front camera.
Also read: iPhone 17 Pro launch tomorrow: Top 8 features to expect ahead of Apple event
It is expected that the iPhone 17 Pro will debut with a horizontal camera bar. Starting at nearly $1,100, this model will come with a 256GB entry storage tier and a lighter aluminum build.
According to Bloomberg.com, the Pro models have been redesigned for the first time since the iPhone 12 Pro in 2020. iPhone 17 Pro Max, on the other hand, will start at around $1,250.
iPhone Air, which is 5.5mm thin, will debut with a single rear camera and a 6.6-inch display. The price for an iPhone Air is somewhere between $899 and $950.
Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE
The Apple Awe-Dropping Event will also witness the introduction of the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE. As per Bloomberg, the Apple Watch Ultra 3 will have a new S11 chip and support for 5G Redcap connectivity.
Apple Watch Series 11 will have the same look as Apple Watch Series 10. However, it will have a new screen that boosts peak luminance. Apple Watch SE, which is sold for $249, is getting newer displays and a faster chip, as per the outlet.
On the other hand, AirPods Pro 3 will get an update for the first time in three years. Bloomberg reports that Apple considered adding a heart rate monitor to AirPods Pro 3.
FAQs
When will the Apple Awe-Dropping Event start?
The Apple Awe Dropping Event will start at 10 AM Pacific Time on September 9.
Where can I watch the Apple Awe-Dropping Event?
You can watch the event online through Apple.com, the Apple TV app, or Apple’s official YouTube channel.
Will Apple introduce iPhone 17 Pro at the Apple Awe-Dropping Event?
Yes, Apple will introduce iPhone 17 Pro at the Apple Awe-Dropping Event
